🏞️ Hilly Ridge Sales & Service – Shopify Website Design & Development
Client: Hilly Ridge Sales & Service
Industry: Lawn & Garden Equipment, Small Engine Repair
Location: Hayward, Wisconsin
Website: www.hillyridge.com
🔧 Project Overview
Hilly Ridge Sales & Service is a locally trusted provider of lawn and garden equipment, with a focus on sales, repairs, and parts. They needed a professional website to establish online visibility, showcase product lines, and make it easy for customers to contact them.
I designed and developed a custom Shopify website that’s simple, fast, and mobile-optimized — built specifically for a non-eCommerce service business.
🎯 Goals
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Create a clean, informative website to support offline business operations
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Showcase brands such as Stihl, DR Power Equipment, Snapper, and Ferris
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Provide clear navigation, store hours, and contact info
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Make the site mobile-friendly and SEO-ready
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Reflect the brand’s down-to-earth, rural Wisconsin identity
🛠️ My Role
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🛍️ Customized a Shopify theme for a service-based layout (non-eCommerce)
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✏️ Designed homepage sections to highlight equipment lines and services
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📞 Embedded a Google Map, store hours, and contact form for lead generation
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🔧 Added brand logos and product visuals for credibility
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📱 Ensured full responsiveness across mobile, tablet, and desktop devices
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⚙️ Basic on-page SEO: metadata, headings, and structured layout
📸 Key Features
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✔️ Responsive and lightweight Shopify build
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🚜 “Our Equipment” and “Our Services” sections with visuals and clear CTAs
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📍 Embedded Google Map & store hours for easy navigation
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📞 Click-to-call phone numbers and a simple contact form
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🧭 Clear site structure to guide visitors toward key info fast
🧑💻 Tech Stack
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Platform: Shopify
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Languages: Liquid, HTML, CSS
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Tools: Shopify Sections, Google Maps, Image Optimization
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Design Focus: Simplicity, clarity, usability
📌 What I Learned
With this project, I strengthened my skills in building non-eCommerce Shopify sites focused on lead generation and local visibility. I focused on brand trust, accessibility, and fast performance — all tailored to a rural, product-based service provider.